Use Google Search Console to Grow Your Business
Use Google Search Console to Grow Your Business Google Search Console (GSC) is a free tool from Google that helps you monitor, maintain, and troubleshoot your website’s presence in Google Search results. The better your site is optimized the more free traffic you’ll get. Use GSC data to help you achieve this. Think of GSC […]
GSC Guide for Marketers, Advertisers and Website Owners
GSC Guide for Marketers, Advertisers and Website Owners Google Analytics is an essential free tool for every website. Google Search Console (GSC) is a free tool from Google that helps you monitor, maintain, and troubleshoot your website’s presence in Google Search results. The better your site is optimized the more free traffic you’ll get. Use […]
Grow Your Business With Google Analytics 4 (GA4)
Grow Your Business With Google Analytics 4 (GA4) A Guide for Marketers, Advertisers and Website Managers Why Is GA4 Useful? Google Analytics 4 is an essential free tool for every website manager, marketer and advertiser. GA4 is essential for anyone using Google Ads. GA4 tells you: How many people visited your website Where they came […]
Free Info From Google & Why You Need It
Free Info From Google & Why You Need It Google has a treasure trove of useful free info about your website and you can access it for free. It’s called Google Search Console. What is Google Search Console? Google Search Console (GSC) is a free tool that gives you info on: What Google likes […]
GA4 vs the Previous Universal Analytics
GA4 vs the Previous Universal Analytics Universal Analytics (UA) is primarily session-based, whereas Google Analytics 4 (GA4) is event-based. Below is a more detailed breakdown of how these two models differ: 1. Data Model Focus Universal Analytics (Session-Based) The fundamental concept is a session, which is a group of user interactions (hits) that take place […]
Being Found In Google Search, On Page SEO and Off Page SEO
SEO is the art and science of having your website found in online search and then getting a click. Popular search engines include Google, Bing and Yahoo. Facebook started experimenting with online search in late 2018. Here’s a checklist of both On Page SEO and Off Page SEO tactics. ON PAGE SEO ELEMENTS On page […]
Google My Business – Be Sure To Use This Free Tool
GOOGLE MY BUSINESS TAKES ANOTHER STEP FORWARD Google My Business is a valuable tool. Be sure to make the most of it. Your Google My Business (GMB) listing showcases your business in Google search results when people search for your business. It’s like a mini website that you can claim and then control. Google automatically […]