GDPR – the Challenges and Opportunities for Marketers

The General Data Protection Regulation (GDPR) is effective from 25 May 2018. Now is the time to get up to speed with what GDPR means for marketers and to learn how you can make sure that both yourself and your business are compliant by the deadline. With businesses facing a big potential fines of £20M or […]

Being Found In Google Search, On Page SEO and Off Page SEO

SEO is the art and science of having your website found in online search and then getting a click. Popular search engines include Google, Bing and Yahoo. Facebook started experimenting with online search in late 2018. Here’s a checklist of both On Page SEO and Off Page SEO tactics. ON PAGE SEO ELEMENTS On page […]

Google My Business – Be Sure To Use This Free Tool

GOOGLE MY BUSINESS TAKES ANOTHER STEP FORWARD Google My Business is a valuable tool. Be sure to make the most of it. Your Google My Business (GMB) listing showcases your business in Google search results when people search for your business. It’s like a mini website that you can claim and then control. Google automatically […]

GDPR For Digital Marketers

EMAIL MARKETING, OPT IN MAGNETS, AFFILIATES AND COOKIES As a digital marketer, to comply with GDPR I changed the way I build email lists using opt in gifts – freebies – lead magnets because I have websites that are available to European residents to purchase services. However if a European resident stumbles upon my US […]

GDPR and Your Website

Is your website compliant with the requirements of GDPR in effect from 25 May 2018? This affects any business collecting personal data of a resident of the European Economic Area. Among other things, it affects the collection of email addresses, names, any contact information and also the use of cookies, pixels, tags, retargeting and remarketing. Here […]

How long is ‘no longer than necessary’ for keeping data

The General Data Protection Regulation states that personal data must be kept “no longer than is necessary for the purposes for which the personal data are processed” [Art.5(1)(e)]. This imposes a time limit on how long your customers’ data can be kept. But how do you know “how long” is “longer than necessary”? If your customers’ data […]