Need More Traffic? Need to Increase Your Online Presence?
Do You Want More Free Search Traffic, Better Results from Your Facebook and Google Campaigns?
More Inquiries, Likes, Leads and Customers?
Do you need more website traffic, better list building, more inquires, leads or sales? It might be time to step up your online marketing.
Are you doing all the free stuff like blogging, social media and email marketing, and it’s still not enough?
LET’S TALK ABOUT HOW ONLINE ADVERTISING CAN WORK
FOR YOUR BUSINESS
Here’s How To Know If You Need To Step Up
Your Online Advertising
If you’re doing the free stuff and still need more website traffic, a bigger list, more inquires leads or sales, then it’s time to step up your online marketing. The free stuff includes having a search optimized website, social media and email marketing.
Sooner or later, most businesses need to look at online advertising. The two main platforms are Google search ads and Facebook display ads.
Facebook Ads or Google Ads?
Which of these 2 statements best describes your potential customers?
1. They search online to find what you sell. If so, use Google search ads.
2. They would buy what you sell if only they knew it existed
Sound like your product or service?
If so, use Facebook ads.
Be Found in Free Search to Get
Higher Quality Website Traffic
Increase your website’s traffic from free search, it’s the best traffic source
Free search traffic is likely to be the highest quality traffic that you get to your website, with people coming from free search typically spending longer on your site and visiting more pages.
Optimize your website to succeed in search and to encourage the right people to click through to your site – by using on-site search engine optimization (SEO) factors built around keywords and other important ranking factors. To succeed in search, your site must be user friendly and trustworthy, and there are specific measures for these factors.
Facebook Advertising
- Fill your sales funnel with targeted prospects
- Build your email list
- Test Topics & Headlines, see what works best
- Get inquiries and leads
- Drive traffic to your website
- Create sales
Reach your ideal customers with Facebook ad targeting. Facebook offers the world’s biggest advertising platform. Its reach includes Instagram and mobile apps and websites.
Facebook offer a number of effective ad types from lead ads to Messenger ads to dynamic shopping ads.
Search Advertising Using
Google Ads
What if your customers are online but not on Facebook?
Google Ads, YouTube Ads, Free Search
Reach people who are actively searching for what you’re selling. If people are searching for online for what you offer, then Google search ads can drive highly relevant traffic to your website.
We research your most important keywords to find popular search terms, the ones that people use when they’re searching for what you offer.
YouTube Ads are a powerful yet often overlooked opportunity.
Be Found in Free Search to Get Higher Quality Website Traffic
Increase your website’s traffic from free search, it’s the best traffic source.
Free search traffic is likely to be the highest quality traffic that you get to your website, with people coming from free search typically spending longer on your site and visiting more pages.
Optimize your website to succeed in search and to encourage the right people to click through to your site – by using on-site search engine optimization (SEO) factors built around keywords and other important search engine ranking factors.
Case Studies
A central city venue needed more bookings, things were quiet. We identified their most lucrative bookings. It’s a popular place for parties. Big O birthday parties – 30ths, 40ths, 50ths and also 21sts – are big parties which means bigger bar sales and bigger profits.
We created a Facebook ad campaign targeting people who were currently 20, 29, 39 and 49 years old, living within a 15-mile radius of the venue, showcasing awesome birthday celebrations. We ran Facebook retargeting ads to people who responded to the initial ads, using a follow-on message.
The response was huge – the venue was booked out for Friday and Saturday nights 6 months out. That had never happened before. For this client, Facebook ads and retargeting were the best channel.
We were talking with a small family business that manufactures, sells and leases machinery used on construction and industrial sites. They compete with 2 well-resourced international companies which use Google search ads.
I noticed that the competitors’ websites were not doing very well in free search – it was obvious that they hadn’t optimized their websites to be found in free search (SEO). Instead, they were relying on buying keywords – Google search ads.
We decided on a simple plan that would be quick to implement with a high potential return. Their website didn’t have many pages and had little content so we decided on a quick search engine optimization, starting with a few main elements.
That night I undertook keyword research and wrote home page content. It usually takes awhile for optimization to deliver more free search traffic but in this case there was little competition for the main keywords. Opportunity!
Even before we had completed the site optimization (tags etc), the new home page content was having an immediate impact – the phone started ringing, they received more inquiries than ever before. For this client, keyword-based marketing was the best channel.
A client introduced a new product in a niche with high consumer demand and premium margins. There was fierce competition. Our client’s competitors and their branded products were already well established.
Keyword research showed people even searching for competitors’ product names. Sales of the new product did not start well for our client despite attractive pricing. Competing products were selling very well so we knew the consumer demand was there.
We decided on an online advertising campaign. We couldn’t get specific enough targeting with Facebook ads so instead, we focused on gaining a deep understanding of why people buy this product and what words they were searching for online. Not the actual product, but why people want it. What problems were customers trying to solve? What pain were they trying to avoid? What advantages and benefits were they trying to gain? What problems were customers trying to solve?
We created a keyword triggered Google search ad campaign. We used researched keywords at every step from the keyword auctions to the ad copy to the landing page, which is essential for Google search ad performance. Google require it and customers respond to it.
Sales started rising steadily and have kept on rising.
