User-Friendly Website Checklist

How does your website stack up? 

Could your site be losing visitors unnecessarily? 

 

Why you need a user-friendly website:

  1. A more usable site means more scrolls, clicks, leads and sales 
  2. People will quickly leave your site if they don’t like it eg slow to load, hard to use on a phone, hard to find stuff 
  3. If you want free search traffic, Google has to like your site 
  • Site usability is a key Google ranking factor 
  • Google measure how long people stay on your site after clicking to it from search results, they call it “dwell time.” If people leave your site and keep searching, looking for a better answer, your site gets a black mark.