Are You Missing Out On Free Website Traffic?

  • Increase your website’s traffic from free search, it’s the best traffic source 
  • Free search traffic is likely to be the highest quality traffic that you get to your website, with higher conversion rates, and people coming from free search typically spending longer on your site and visiting more pages
  • Optimize your website to succeed in search and to encourage the right people to click through to your site. To succeed in search, your site must be found in search, it must convert and it must be user friendly and trustworthy.

Three keys to successful search engine optimization (SEO)


1. Help Google understand what you offer on the main pages of your website, so that your site is shown in relevant queries – this is on-page SEO

2. Persuade the right people to click to your website from search results – meta tags

3. Website usability and trust.

Usability and trust factors include an easy to use website that’s fast to load, mobile, popular, SSL secured, linked socially and with fresh, relevant, useful content.

Internal links help users and imply page importance. Inbound links from reputable sites are valuable. Links from less reputable sites are a negative factor. Domain age and renewal period also count.

SSL (https) encrypts data that people enter on your site, especially credit card information but also email addresses and names.

Google want to deliver a great result to people who are searching online, their business depends on it.

That means they really want to know what each page of your website is about and they want people to have a great experience when they visit a webpage they found in search.

Meet these requirements for search success.

Same for Bing and Yahoo.

Free search traffic is usually the best traffic you can get, it’s the highest quality traffic

Quality traffic is visitors who take the action that you want them to take, such as browse, engage, sign up, call you or inquire. Quality traffic has a low ‘bounce rate’ – a bounce being a one-page visitor who does not take any of the actions you want them to take on your site – they leave, never to return. Free search traffic usually has the lowest bounce rate of any website traffic.

To get Quality Free Traffic From Search you need your site to
• Show up in search results for the search terms that are most important to your business
• Give people a reason to click through to your website from the search results page.
This is the basis of SEO - Search Engine Optimization.  

If you’re ready to engage an expert with experience
schedule a Discovery Call and let’s see how we could work together

MICRO Website Optimization

    WHAT WE DO FOR YOU:
    • Optimize the 3 most important pages on your website, this includes your home page
    • Keyword research and page optimization
      - Keyword Research for one or two main categories of your services, products or offers
      - Optimized SEO titles and descriptions for up to 15 pages. Includes page titles, meta descriptions, H1s and up to 2 ALT tags per page for images. These tags are essential for search engine rankings and also, to get people to click to your website
    • Is your website delivering enough new clients and customers? Understand how your website is performing, see what needs improving, see opportunities for you to make quick and easy gains. Accelerate your website to get results. SiteScan provides you with detailed analysis and a video commentary showing you where your website’s problems and opportunities lie. Includes speed test, mobile test and popularity, all of which are Google ranking factors. Includes both a written report and a video report. Value US$497
    • Google search data assessment or Google tools setup if not installed – Google Analytics and Google Search Console. Data includes
      - Sources, volumes and quality of your website traffic
      - Pages that people land on and leave from your site
      - Keywords for which your site shows up in search results and your site’s click through rate for those keywords – plus interpretation and recommended actions
    • How does your website show up on a Google search results page? Google search results page enhancement – do better in search. Featured snippets and Google My Business – these show up on a search engine results page
    • Google don’t index every page on most websites, so it’s essential to tell the Google Bot which pages are the most important - Use of your Google crawl budget
    • Indexation – ensure that relevant pages are indexable by search engines, and also, identify and exclude any pages that should not be crawled and indexed by search engines
    • Sitemap – tell search engines about the structure of your site to improve your indexation results
    • Advice - via online training - on the proper set up of internal links and anchor text, which adds value for website visitors and is a factor for search engines
    • Check SSL and site versions – http/https, www/not – avoid running several versions of your site, diluting your Google juice and squandering your search budget
    • Look for search problems and errors, define steps to be taken
    • Monthly Google Analytics reports for 3 months with video or written commentary.

    BUSINESS WEBSITE OPTIMIZATION

    WHAT WE DO FOR YOU:
      • Specific optimization of up to 15 pages of your site. Pages are selected based on their importance to your business, page popularity and keyword search volumes
      • Keyword research and page optimization
        - Keyword Research for up to four main categories of your services, products or offers
        - Optimized SEO titles and descriptions for up to 15 pages. Includes page titles, meta descriptions, H1s and up to 2 ALT tags per page for images. These tags are essential for search engine rankings and also, to get people to click to your website
        -We’ll provide you with a list of important keywords that you can use to enhance the relevance and search performance of your webpage content and blogs
        -Advice on how to use keywords in copy and how to write blogs and articles for search – based on what people are actually searching for
      • Is your website delivering enough new clients and customers? Understand how your website is performing, see what needs improving, see opportunities for you to make quick and easy gains. Accelerate your website to get results. SiteScan provides you with detailed analysis and a video commentary showing you where your website’s problems and opportunities lie. Includes speed test, mobile test and popularity, all of which are Google ranking factors. Includes both a written report and a video report. Value US$497
      • Google search data assessment or Google tools setup if not installed – Google Analytics and Google Search Console. Data includes Sources, volumes and quality of your website traffic Pages that people land on and leave from your site Keywords for which your site shows up in search results and your site’s click through rate for those keywords – plus interpretation and recommended actions
      • How does your website show up on a Google search results page? Google search results page enhancement – do better in search. Featured snippets and Google My Business – these show up on a search engine results page
      • Google don’t index every page on most websites, so it’s essential to tell the Google Bot which pages are the most important - Use of your Google crawl budget
      • Indexation – ensure that relevant pages are indexable by search engines, and also, identify and exclude any pages that should not be crawled and indexed by search engines
      • Sitemap – tell search engines about the structure of your site to improve your indexation results
      • Advice on proper set up of internal links and anchor text which adds value for website visitors and is a factor for search engines
      • Advice on gaining backlinks. These are links to your site from other sites. They are an important source of new traffic and also a Google ranking factor
      • Assess structure of URLs and provide commentary
      • How to handle duplicate within your site or copied content that’s on other sites. These are negative ranking factors and dilute your search rankings
      • Check SSL and site versions – http/https, www/not – avoid running several versions of your site, diluting your Google juice and squandering your search budget
      • Look for search problems and errors. Define steps to be taken
      • Advice on YouTube search optimization if you have a Channel
      • We’ll send you monthly Google Analytics and search reports for 4 months, along with a video or written commentary
      • The Advice components are delivered online, along with YouTube search optimization. Online training value US$588

      If you’re ready to engage an expert with experience
      schedule a Discovery Call and let’s see how we could work together