Google and Facebook Reviews

Google and Facebook Reviews 

Google Reviews Policies

  • You CAN ask customers for reviews
  • You CANNOT offer incentives (money, discounts, gifts, etc.) for reviews
  • You CANNOT selectively ask only happy customers for reviews
  • You CANNOT have tablets/kiosks set up in your business for reviews (must be customers’ own devices)
  • You CANNOT respond to negative reviews with offers to resolve them if they change the review
  • Reviews must be left from individual personal accounts, not shared devices or business accounts

 

Facebook Reviews Policies

  • You CAN ask customers for reviews
  • You CANNOT incentivize reviews in any way (no rewards/discounts)
  • You CANNOT trade reviews with other businesses
  • You CAN respond to negative reviews and offer to resolve issues
  • You CAN run ads that ask for reviews (but still can’t incentivize)

 

Both platforms

  • – Prohibit review gating (filtering out unhappy customers)
  • Ban fake reviews or asking employees to leave reviews
  • Allow you to respond to reviews professionally
  • Have systems to detect and remove suspicious review patterns

 

The safest approach is to simply ask all customers for honest reviews without any rewards or filtering.