Are You Missing Out On Free Website Traffic?
  • Increase your website’s traffic from free search, it’s the best traffic source.
  • Free search traffic is likely to be the highest quality traffic that you get to your website, with higher conversion rates, and people coming from free search typically spending longer on your site and visiting more pages.
  • Optimize your website to succeed in search and to encourage the right people to click through to your site. To succeed in search, your site must be found in search, it must convert and it must be user friendly and trustworthy.
Three keys to successful search engine optimization

Help Google understand what you offer on the main pages of your website, so that your site is shown in relevant queries – this is on-page SEO

Persuade the right people to click to your website from search results – meta tags

Website usability and trust.

Usability and trust factors include an easy to use website that’s fast to load, mobile, popular, SSL secured, linked socially and with fresh, relevant, useful content.

Internal links help users and imply page importance. Inbound links from reputable sites are valuable. Links from less reputable sites are a negative factor. Domain age and renewal period also count.

SSL (https) encrypts data that people enter on your site, especially credit card information but also email addresses and names.

Google want to deliver a great result to people who are searching online, their business depends on it.

That means they really want to know what each page of your website is about and they want people to have a great experience when they visit a webpage they found in search.

Meet these requirements for search success.

Same for Bing and Yahoo.

Free search traffic is usually the best traffic you can get, it’s the highest quality traffic

Quality traffic is visitors who take the action that you want them to take, such as browse, engage, sign up, call you or inquire. Quality traffic has a low ‘bounce rate’ – a bounce being a one-page visitor who does not take any of the actions you want them to take on your site – they leave, never to return. Free search traffic usually has the lowest bounce rate of any website traffic.

To get Quality Free Traffic From Search you need your site to

  • Show up in search results for the search terms that are most important to your business
  • Give people a reason to click through to your website from the search results page.

This is the basis of SEO – Search Engine Optimization.  

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