By Conversions we mean actions you want website visitors to take.
Your Website Must Capture Leads – Build Your List.
And It Must Add Value – Deliver Content that People Really Want.
The purpose of your website is to support your business by giving you the opportunity to talk to people by phone, email or chat. These are conversions.
Most people lose track of this with their websites and instead choose information overwhelm. On top of that, most websites are not set up for conversion, so they don’t manage to get people to take your single, most important, action.
Early stage businesses need simple websites, so that they can get to market quickly, without wasting time on an overly-elaborate website.
Businesses that depend on talking to people to gain new business need a website that gets people to make contact. As these businesses grow, they often evolve into 1:Many products and services so that the entrepreneur can leverage their time and serve more people
Businesses that offer 1:Many products and services need a website that will build an email list.
What is the #1, single most important thing that you want people to do when they land on your website?
In 3 to 7 seconds, a website visitor will either take the one action you want them to, or they will leave your site for good.
Is that one thing obvious and visible on your site above the fold – the first screen before people scroll down?
That is the place to locate your primary CTA – a call to action mechanism – that asks people to do that single most important single thing.
The purpose of your website is to support your business by giving you the opportunity to talk to people by phone, email or chat, to grow your list. These are conversions.
Most people lose track of this with their websites and instead choose information overwhelm.
Most websites are not set up for conversion – getting people to take that single most important action.
Do you deal with People One on One? In Small Groups? Large Groups?
Do You Sell Online Courses or Information?
Do You Do Public Speaking? Run Live Events? Do You Have a Book or Podcast?
Match Your Business Type and Stage with Your Website
Think about when you sign up to receive a free download. You click a button to get the download, then a small window pops up, and you enter your name and email. At each step you’re asked to take another tiny step, each one insignificant in itself. Each step is a ‘micro-commitment.’
Usually there are a few more steps too, more micro commitments.
At each step – each micro commitment – the brain response is that you’ve gone this far already, you may as well take another tiny step.
Micro commitments, CTAs in the right positions, uncluttered simple layouts and matching your business type to your website design, all increase conversion.
Many people come to us to get their websites fixed. We started wondered what was going wrong with people’s website projects.
First up we noticed that some essential parts are missing from most websites – no surprise why they don’t work properly.
That key insight – the missing parts – enabled us to create a Website Builder to make websites that do work properly.
And Second, we realized that while some parts of a website are unique to each business, many parts are the same for similar kinds of businesses.
For example, businesses that depend for income on talking to people one on one or on building an email list to market to, have many website requirements in common and those requirements don’t need to be reinvented in every website build.
That second key insight enabled us to create a Website Builder that will save you time and money. We systemized many of the parts that are similar for similar businesses, the parts that cost the most.
I’m Rob Turner. I’ve been an online marketer and website builder for many years. Both for clients through our Online Marketing Agency and for my own online businesses as well.
The internet is the great equalizer of business. It has lowered or entirely removed entry barriers. It used to be that if you wanted to reach a global audience you needed a global ad budget but now with $50 in your pocket you can reach anybody anywhere in the world, if you want. And you’re in control of it, no longer are you at the mercy of media giants.
There are 8 billion people on the planet and over 4 billion have access to the internet. The big realization is that we as small biz owners have way more opportunity to reach clients than we ever did before, especially outside of our local area.
But many business owners and solepreneurs are not realizing this dream.
And that’s always bugged me. The opportunity is there but all too often it seems to be just out of reach.
“It all seems too complex”
“I don’t know how to design it”
“The tech seems too daunting to tackle”
“Don’t know what to do”
“How do I hire someone for the job?”
“I don’t have the time”
“It’s too expensive”
I help entrepreneurs create a reliable and predictable flow of high quality visitors to their website, so they can focus more of their time on the parts of their business they LOVE, and create more FREEDOM to enjoy their life outside of business, knowing that their website is working for them, 24/7.
Most website designers and developers never consider this essential question.
That’s not surprising as they went to design school or tech school, not business school, so they tend to focus on the wrong things – instead of what’s going to convert traffic into paying customers, day in, day out.
Of course you want your site to look great, but not at the cost of it supporting your business. And ,of course, your site needs to be secure and fast, but that alone won’t make you any money.
Modern website marketing is a descendant of old school direct marketing. Interestingly, most of the same timeless principles apply. If you’ve ever noticed a long sales page on a website and if you’ve ever seen a long direct mail letter delivered in an envelope, you’ll know what I mean.
When you trust your business to website people with no proven experience in direct response marketing, you take the risk of ending up with an expensive online brochure that sits there collecting virtual dust.
I can’t begin to tell you how many people have said to me “I wish I had met you before I wasted $10K (or more) on a website that does nothing for my business.”
We create powerful conversion websites for businesses that provide one to one services, group programs, training and coaching, information products and subscription services – Freedom Websites.
We offer a powerful, done for you, conversion website – made easy!
There are some parts of new website builds that require many hours of time from website designers and developers. To make a new website, your developer or designer needs to:
There’s a 5th part that many website makers don’t understand, in fact many don’t even know about it.
That 5th part is Conversion – better Conversion means getting more business with no extra marketing and no extra advertising, just your current traffic.
Conversion is getting website visitors to take an action such as getting in touch with you, joining your list or buying something.
Besides better conversion, there is only one other way you can make your website deliver better results – Get More traffic!
What if you don’t have enough traffic right now? What if you get few or no website visitors? If that’s you, then there’s a 6th part that many people suddenly discover. They launch their new site and ….…Crickets. Nobody visits. Then what? What can you do?
What else?
With the Freedom Website Builder, we have you covered with all 6 Steps.
Freedom Website Builder includes Traffic Lab, our DIY online marketing tool kit and online course that shows you how to use all the main tools of online marketing. Plus which ones are right for your business.
And if you don’t want to do any of that yourself, we’re giving you a credit on a Done for You online campaign. You can use your credit on any of the campaigns below, which will be run for you by our Online Marketing Agency. This includes any of:
Comprehensive, Step By Step Help and Advice for Every Part of Your Site
Here are the elements and bonuses that you get, they’re valued at over $11,000 – but don’t worry, you don’t need to pay that. Or anything like it.
Step by Step guidance for your home page, other website pages, page copy, funnels, essential SEO search optimization
Google tools setup, understand how people are using your website and where the opportunities lie. Comes with 1 year of quarterly reporting with my personal commentary and advice
Traffic Lab DIY Online Marketing including Facebook Ads, Google Ads, Content Marketing SEO and much more.
2 x 30 minute one on one calls at 6 and 12 months from launch or anytime you need them pre-launch
Articles, E-Books, slide decks, articles, graphics, lead magnets, worksheets, checklists, emails and more.
White labelled
Written by American or Canadian native English speakers
We give you 10 Free Content Credits that never expire
Plus You Get 2 Free Credits a month, for life
We give you our Pro Tips on how to use articles for Content Marketing and how to optimize them for Google
PLR.me Content Library and our Pro Tips on Content Marketing
Coupon towards a Done for You online marketing campaign
Free 6 months Premium Listing on International Coach Registry, Increase your exposure, Gain a valuable backlink
Imagine finally having a website that works! Imagine…