Perhaps you’ve heard about Rich Results or SERP Features? These are non-tradional search results such as images, FAQs, sitelinks, People Also Ask and many more. They are more visibile, contain more information and get more clicks.
We’ll see how well your website is doing for Rich Results and if competitors are doing better.
Usability and trust factors include an easy to use website that’s fast to load, mobile, popular, SSL secured, linked socially and with fresh, relevant, useful content.
Internal links help users and signify page importance. Inbound links from reputable sites – backlinks – are valuable.