Are You Missing Out On Free Website Traffic?
  • Increase your website’s traffic from free search, it’s the best traffic source.
  • Free search traffic is likely to be the highest quality traffic that you get to your website, with higher conversion rates, and people coming from free search typically spending longer on your site and visiting more pages.
  • Optimize your website to succeed in search and to encourage the right people to click through to your site. To succeed in search, your site must be found in search, it must convert and it must be user friendly and trustworthy.
Three keys to successful search engine optimization

Help Google understand what you offer on the main pages of your website, so that your site is shown in relevant queries – this is on-page SEO

Persuade the right people to click to your website from search results – meta tags

Website usability and trust.

Usability and trust factors include an easy to use website that’s fast to load, mobile, popular, SSL secured, linked socially and with fresh, relevant, useful content.

Internal links help users and imply page importance. Inbound links from reputable sites are valuable. Links from less reputable sites are a negative factor. Domain age and renewal period also count.

SSL (https) encrypts data that people enter on your site, especially credit card information but also email addresses and names.

Google want to deliver a great result to people who are searching online, their business depends on it.

That means they really want to know what each page of your website is about and they want people to have a great experience when they visit a webpage they found in search.

Meet these requirements for search success.

Same for Bing and Yahoo.

Free search traffic is usually the best traffic you can get, it’s the highest quality traffic

Quality traffic is visitors who take the action that you want them to take, such as browse, engage, sign up, call you or inquire. Quality traffic has a low ‘bounce rate’ – a bounce being a one-page visitor who does not take any of the actions you want them to take on your site – they leave, never to return. Free search traffic usually has the lowest bounce rate of any website traffic.

To get Quality Free Traffic From Search you need your site to
• Show up in search results for the search terms that are most important to your business
• Give people a reason to click through to your website from the search results page.
This is the basis of SEO – Search Engine Optimization.  

What We Do For You Micro Optimization Business Optimization
Optimize Pages, selected based on their importance to your business, page popularity and keyword search volumes
Up to 3 pages
Up to 15 pages
Keyword research for your services, products or offers
Up to 2 main categories
Up to 4 main categories
Optimized SEO titles and descriptions for up to 15 pages. Includes page titles, meta descriptions, H1s and up to 2 ALT tags per page for images. These tags are essential for search engine rankings and also, to get people to click to your website
  • SiteScan - a detailed analysis and video commentary revealing your website’s issues and opportunities. Includes speed test, mobile test and popularity, all of which are Google ranking factors. Understand how your website is performing, see what needs improving, identify the opportunities for quick and easy gains. Value US$497
  • Google Tools setup, or search data assessment if already installed – Google Analytics and Google Search Console. Data includes - Sources, volumes and quality of your website traffic - Pages that people land on and leave from your site - Keywords for which your site shows up in search results and your site’s click through rate for those keywords – plus recommended actions
  • Discover how your website shows up in Google search results. Google search results page enhancement so you improve your search ranking. Featuring snippets and Google My Business.
  • Indexation – ensure that relevant pages are indexable by search engines, and also, identify and exclude any pages that should not be crawled and indexed by search engines
  • Sitemap – tell search engines about the structure of your site to improve your indexation results
  • Advice on the proper set up of internal links and anchor text, which adds value for website visitors and is a factor for search engines
  • Check SSL and site versions – http/https, www/not – avoid running several versions of your site, diluting your Google juice and squandering your search budget
  • Look for search problems and errors, define steps to be taken
  • Monthly Google Analytics reports with video or written commentary
    3 Months
    4 Months
    Advice on gaining backlinks. These are links to your site from other sites. They are an important source of new traffic and also a Google ranking factor
  • Assess structure of URLs and provide commentary
  • How to handle duplicates within your site or copied content that’s on other sites. These are negative ranking factors and dilute your search rankings
  • Advice on YouTube search optimization
  • Are ready to engage an expert with experience?

    Schedule a Discovery Call and let’s see how we could work together